Aiadvertising Inc (OTCMKTS: AIAD) is making an explosive move up the charts well into copper land after reversing off $0.0069 lows. AIAD is the new ticker for CLWD which has a history of making moves skyrocketing from under a penny to highs of $0.18 per share in February 2021. The Company has been making moves in the rapidly emerging AIaaS category of Advertising, an enormous market expected to reach $21 billion in 2023 according to AIAD CEO Andrew Van Noy who also recently said: “if we can capture a mere 1% of that market, this is a multi-billion-dollar business. The contracts we have signed so far this year are across a wide range of industries, and the success of our sales team in closing these deals is very encouraging.”
Indead, AiAdvertising is making a lot of progress and recent clients include Petco, ADT, John Deere, Panasonic, Jared, Under Armour, Movado, Karen Millen, Home Depot Foundation, Kay Jewelers, Prince, and Career Builders, Desert Mountain, Berry Petroleum and Holt Kat just to name some of the more recognizable brands. Aiadvertising is successfully executing on its transition from operating as an agency with inconsistent and unpredictable revenue to an integrated AI-as-a-Service (AIaaS) platform solution with scalable and predictable, monthly, recurring revenue. The Company has signed nine new Platform License Agreements since the beginning of the year which totals more than $5 million in annualized revenue.
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Aiadvertising Inc (OTCMKTS: AIAD) is an artificial intelligence (AI) and machine learning (ML) data science and technology company. The Company’s flagship solution, the Ai Ad Platform, is the digital ad industry’s first cloud-hosted ad management platform that leverages AI, enabling marketers to eliminate waste, predict winning creative, dynamically scale creative, generate more leads, acquire more customers, and increase ROI.
AiAdvertising’s primary focus is to disrupt the digital advertising world by offering a solution that harnesses the power of artificial intelligence (AI) to enable marketers to increase productivity, efficiency and performance. The Company is looking to partner with marketers who are looking to challenge the “status quo” and empower them with a unified solution to eliminate wasted spend, replace human guesswork with AI-enabled predictions to provide accountability and provide transparency to their marketing budget.
The AIAD Platform harnesses the power of machine learning and artificial intelligence to eliminate guesswork, predict what works, and prove advertising’s impact on financial results. Key features of our platform include:
Alignment – We start with the end in mind and use a comprehensive discovery process to outline goals and key performance indicators (KPIs) to connect them to revenue targets. By aligning on the desired outcomes, our platform renders marketing and content calendars built upon the defined goals and objectives.
Insights – AI Data Services inventories and aggregates data from all of a client’s tools, such as customer relationship management (CRM), sales, marketing, accounting, and customer service tools into a unified data warehouse where it is cleaned, organized, and tagged. This allows the artificial intelligence in our platform to segment customers and prospective customers by revealing patterns, signals, and insights to draw commonalities between points and grouping them into personas (fictional characters used to represent larger groups that share similarities). Once these audiences are segmented, we use unique engagement predictors leveraging psychographic models to identify motivations, behaviors, influences, and interests. These insights inform the type of creative assets these audience segments will most likely respond to. The models are leveraged to find new incremental audiences.
— MurphE (@murphey_eric) June 4, 2022
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Activate – The AI platform scores clients’ existing creative assets and intelligently recommends enhancements to optimize performance. The Company’s AI leverages the audience personas of who will see the ads to accurately personalize and predict more successful creative assets. This predictive engine allows clients to know the likelihood that their ad will resonate with their audiences before placing the ad. Our AI can then dynamically create hundreds or thousands of variations of highly targeted ads based on what our AI knows about the specific audience personas. Combined with our software, our teams then help our clients place these ads through the channels that will produce the highest results.
Decisions – The AiAd dashboard aggregates data from all marketing channels to connect marketing strategies to financial results. Aiadvertisingr platform continuously monitors and validates each campaign’s impact and provides recommendations to maximize their effectiveness. Leveraging machine learning, it provides ongoing analysis and optimization of behavioral profiles, creative, audience segments, and media activation. Aiadvertisingr platform empowers marketers to know what works, what doesn’t, what’s next, and why so they can make the most informed decisions.
Earlier this year AIAD formed a Master Licensing Agreement with Campaign Nucleus, LLC to leverage the Ai Ad Platform to provide persona-based dynamically created ads and creative content to Nucleus’ Customers as well as activating omnichannel digital advertising. Founded and created by Brad Parscale, former Digital Director and Campaign Manager for President Donald J. Trump, Campaign Nucleus is an AI-based digital platform that provides center-right candidates, organizations and corporations a centralized ecosystem to not only curate actionable data, but also build political movements through accountability, analysis and action. Parscale’s experience as a developer, marketer and political consultant has shaped Campaign Nucleus, which can help win elections and drive influence.
On April 8 AIAD reported it has entered into a License and Development Agreement with Genus AI. In addition, AiAdvertising and Genus AI will co-develop the automation of predictive video image generation leveraging user generated content from influencers. This will be activated on TikTok and YouTube, which are currently the fastest growing channels of digital media ad spend. This co-development will include the application of new deep learning models optimized for handling user-generated content.
AiAdvertising CEO Andrew Van Noy stated: “The partnership announced today will lead to the full integration of Genus AI’s technology into our platform, enabling us to provide unprecedented levels of micro-audience targeting of video-based creative across Meta (formerly known as Facebook) and Instagram. Additionally, this partnership will enable our Ai Ad Platform to auto-create and scale recommendations on clients’ existing creative ad design. As we automate AI workflow processes and we further build out our digital media libraries, we see a clear pathway to offering clients fully-automated, synthesized video creative.”
— Matty Trader (@matty_trader) June 7, 2022
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sclosure: we hold no position in AIAD either long or short and we have not been compensated for this article.
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