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Fast-paced growth and the “Shaq factor” prime this enhanced water firm for expanded reach and range.

After thirty-three straight comparable quarter of record sales, The Alkaline Water Company shows…
The post Fast-paced growth and the “Shaq factor”…

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This article was originally published by Value The Markets

After thirty-three straight comparable quarter of record sales, The Alkaline Water Company shows absolutely no sign of slowing…


Without a doubt, the story of The Alkaline Water Company is one of continuing growth.

Since it was founded in 2012, the business has gone from strength to strength, not only establishing itself as a leading brand but also helping to fundamentally change the way people think about bottled water.

You see, for those unfamiliar with The Alkaline Water Company, its flagship product— as the company’s name suggests—is bottled water with a higher-than-usual pH level of 8.8.

The company’s flagship brand, Alkaline88, goes through several purification processes and a patented ionization process. The final product contains just two ingredients—purified water and food grade Pink Himalayan Rock Salt. The final product tastes great and boasts “smooth hydration.”

The Alkaline Water Company’s unique formulation has quickly become a hit, and—with a dynamic and focused management team driving operations—Alkaline88 is now available in more than 75,000 retail locations across the US.

But frankly, this is just the beginning.

The Alkaline Water Company believes the size and speed of its growth so far is a good sign for the size and the speed of its growth to come.

At the company’s inception, the alkaline water category barely even existed and consumers were not yet educated about enhanced water with higher pH levels…

But, as understanding and demand for healthier drink alternatives have continued to rise, so too have the company’s revenues.

The Alkaline Water Company is now focusing on broader ways to further strengthen its well-established brand, acquire an even greater retail presence, and expand its already-extensive product range.

Indeed, right now, these are all areas the company is actively pursuing—and achieving—and, as a result, it expects to grow significantly over the next twelve months.

Over the longer term, its aim is to become one of the most successful start-up beverage companies in history.

Record sales continue to drive awareness and expansion

The Alkaline Water Company’s confidence is not unfounded.

Quite the opposite—the business has continued to set record sales quarter after quarter.

In the first three months of its current 2022 fiscal year, in fact, it reached $14.1 million in revenue, up 5% on last year and 19.6% based on a two-year stack comparison.

It’s the thirty-third straight comparable quarter of record sales for the company and shows very clearly the trend that’s in full swing here.

Quite simply…

More people are buying its product.

Not only that, but it’s worth pointing out that those who already do buy its product are buying more of it, too. Encouragingly, 40% of those who buy once go on to buy again and, of those buyers, close to two-thirds go on to buy it three times or more.

It’s thanks to this growing brand loyalty—as well as a growing interest in the product generally (a strong 30% of sales are from first-time buyers)— that The Alkaline Water Company now forecasts topline revenue for this fiscal year of $62 million.

If that’s achieved—and with current plans, it seems likely—it would represent massive year-on-year growth of 35%.

Of course, as smart investors know only too well, this all depends on whether the company can continue to raise its profile, reach new customers in new and existing channels, and diversify its offering.

The good news, then, is that—far from resting on its laurels—the expert team driving The Alkaline Water Company has already taken huge steps towards achieving all these things.

Let’s take a look…

To learn exactly how The Alkaline Water Company plans to deliver 35% year-on-year growth this financial yearDOWNLOAD OUR EXCLUSIVE DEEP DIVE

The Shaq factor and more: why the future looks so bright for The Alkaline Water Company

It’s important to realize that all the positive data coming out of The Alkaline Water Company in recent weeks and months doesn’t even take into account the wide range of exciting new developments that have just recently been completed or are in the pipeline.

Now there are several catalysts on the immediate horizon that could make previous sales figures look conservative—all of which are described in great detail in our EXCLUSIVE REPORT.

Perhaps the most headline-grabbing is the one the company recently struck with basketball legend turned successful entrepreneur, Shaquille O’Neal and Authentic Brands Group.

The partnership will surely see Alkaline88’s brand equity rise considerably and—with the first commercials having recently been filmed with Shaq in Las Vegas—the impact of the legend’s endorsement will soon start to impact sales.

However, though the Shaq deal is an exciting one—which is sure to catch mainstream media attention—there are several less star-studded developments that could have an equally transformative impact on sales.

For example, The Alkaline Water Company has various deals at different stages that will see its presence on the shelves of convenience stores nationwide increase.

This is in addition to the expected increase in online sales thanks to the recent employment of an extremely experienced e-commerce expert who will be focused solely on the area. Already, Amazon sales have more than doubled since the previous fiscal year.

And then there’s the expansion into hospitality, too. The company just signed a deal that will put its products in nine major US airports that see hundreds of millions of passengers a year.

The company’s foray into the almost trillion-dollar hospitality channel is being led by another new hire, a veteran of the sector who—with a brand-new premium 750-millimeter white aluminum bottle version of the product on the way—is already putting Alkaline88 into hotels, restaurants, and gyms.

Remember, despite accounting for just 13% of all bottled water drunk in the US, hospitality venues account for just shy of 50% of total dollars sold in bottled water every year.

The potential here speaks for itself.

Bottom line is, any one of these avenues alone could help to accelerate sales. But when taken together—along with the potentially game-changing Shaquille O’Neal brand ambassador deal—there is little doubt that The Alkaline Water Company’s speedy growth looks set to continue.

Smart investors will not only see that the company has big things ahead but will see too that it is operating now from a much more established foundation, giving them the security and confidence needed from consumers to rise even further in the market.

In fact, though these potential catalysts for future growth clearly evidence the case for The Alkaline Water Company, the truth is, when you look a little further out, there are even more in place…

Pivoting to CBD and taking the business international


It’s clear the team behind The Alkaline Water Company has what it takes to launch and grow a successful business.

You only need to look at the record-breaking revenue figures it has repeatedly achieved already to see that.

But the true test of a good business is often in understanding how to keep growing once the initial excitement of being new to the market wears off.

The fact that The Alkaline Water Company is already seeing great repeat business figures…

The fact that it is securing partnerships with the likes of Shaquille O’Neal and Authentic Brands Group…

And the fact that it is chalking up deals that will see their products for sale in more and more places over the coming twelve months…

It all shows that the company has a good handle on maintaining momentum.

But still, the company is keen to not only expand its reach but also its range.

That’s why it has now developed a range of new products for the functional CBD water category.

This represents yet another huge opportunity for growth. Indeed, where the CBD beverage category is projected to be worth just $250 million this year, it’s thought that it could be worth $1.9 billion by as soon as 2026.

It’s a burgeoning sector and an ideal target for The Alkaline Water Company. You see, rather than bringing new products to market as an unknown, unproven brand, it is moving into the space as a recognized name with a loyal base of existing customers and a great reputation with retailers in Alkaline88.

DOWNLOAD OUR EXCLUSIVE DEEP DIVE into The Alkaline Water Company and its plans to become one of the most successful beverage startups in the world.

It’s another reason why smart investors would do well to use this moment—just before a series of promising catalysts kick in—to think about adding the stock to their portfolio.

Indeed, with the likes of Shaquille O’Neal endorsing the brand…with the company’s reach set to expand in a huge way…and with a growing range of products helping to open up new markets, The Alkaline Water Company represents a very interesting and extremely exciting opportunity.

Having just expanded into Mexico, and with plans to explore Asia and other international territories in place, it might not be long before everyone is talking about Alkaline88 and The Alkaline Water Company.

Right now, eagle-eyed investors have the chance to get in before they are, and before the company’s true value is fully realized.



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The post Fast-paced growth and the “Shaq factor” prime this enhanced water firm for expanded reach and range. appeared first on Value the Markets.

Author: Mark Sheridan

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Base Metals

Monsters of Rock: Lithium shares flush with positive sentiment to dominate the gains

Lithium miners were the kings, queens, jacks and aces of the bourse on an avalanche of positive news around the … Read More
The post Monsters of Rock:…

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Lithium miners were the kings, queens, jacks and aces of the bourse on an avalanche of positive news around the sector.

The biggest trigger was probably the incredible rise in value for Tesla overnight, which soared beyond a US$1 trillion valuation on news Hertz would order US$4 billion worth of electric vehicles from the automaker.

As the leading electric vehicle maker in the western world, and with a big presence also in China and energy storage, Tesla is one of the biggest end users of lithium products globally.

Its boss Elon Musk, now the richest man ever, has a fair bit of sway on the market as well.

On top of that Pilbara Minerals (ASX:PLS), up 525% over the past 12 months since spodumene prices bottomed out at under US$400/t (it sold a batch for upwards of US$2000/t last month), gained 7.66% after formally announcing plans to develop a lithium chemical plant in a JV with South Korea’s POSCO.

Core Lithium (ASX:CXO) declared the start of construction on its Finniss Lithium Mine in the Northern Territory. That will be shipping concentrate from the end of 2022.

$550 million capped Neometals (ASX:NMT) was up 14% after announcing its battery recycling demonstration plant in Hilcenbach, Germany, had been fully commissioned.

The one time lithium miner is up 405% over the past year.

Vulcan Energy (ASX:VUL), Sayona (ASX:SYA), Liontown (ASX:LTR) and Orocobre (ASX:ORE) were among the lithium miners to dine out on the day’s news, while rare earths miner Lynas (ASX:LYC) was also up.

On the flippity flip, iron ore miners were weak with Fortescue (ASX:FMG) and Rio Tinto (ASX:RIO) cancelling out a gain from BHP (ASX:BHP), while Mineral Resources (ASX:MIN) cancelled out the gains it made with yesterday’s announcement the Wodgina lithium mine would be coming back online with news it ate a 48% price discount on iron ore sales in the September Quarter.

MinRes’ average realised prices fell from US$178/t to around US$78/t between the June and September Quarters.

The bright green is all lithium baby. Pic: Commsec


Base metals inventories falling, but can it be sustained?

Base metals were back up on Monday, with production cuts in energy starved China and Europe hitting primary supply.

Inventories held by the major exchanges are being chewed up.

While price moves among the miners was muted, nickel rose 3.2% to climb back over US$20,000/t overnight after hitting US$21,000/t briefly last week.

“Nickel rallied after Eramet disclosed a 19% drop in ferronickel production from its operations in New Caledonia,” ANZ analysts said in a note.

“The market is also showing signs of tightness, with cash contracts closing at their biggest premium to futures in two years. LME inventories are down nearly 50% since April.”

LME stockpiles for copper hit their lowest level since 1974 last week, but Commbank analyst Vivek Dhar says it is too early to say whether the market is as tight as it seems, or whether some traders are hoarding to capitalise on high prices.

The market is expected to be in a small deficit at the end of this year to a 328,000t surplus in 2022 on rising supply (about 1.3% of global demand).

Mined supply is expected to increase 2.1% this year and 3.9% in 2022, but Dhar warned copper miners had a history of underwhelming.

“The rising forecasts for copper mine production reflect 5 major copper projects due to arrive by the end of 2022,” Dhar said.

“That compares with just two major copper projects in the last 4 years.

“Given the track record of mine disruptions (i.e. labour strikes, power and water scarcity and geopolitics) and the decline in copper grades, elevated copper mine production growth forecasts don’t tend to last long.

“We think it’s worth considering that new mine supply may take longer than currently expected to hit the market.”

The post Monsters of Rock: Lithium shares flush with positive sentiment to dominate the gains appeared first on Stockhead.

Author: Josh Chiat

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Energy & Critical Metals

Chart of the Day: Plenty of immediate upside targets for Ionic Rare Earths

Let’s get into it. Iconic Rare Earthss (ASX:IXR) is a bullish set up from a technical perspective. It’s in an … Read More
The post Chart of the Day:…

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Let’s get into it.

Iconic Rare Earthss (ASX:IXR) is a bullish set up from a technical perspective.

It’s in an uptrend. The moving averages are sloping up.

It’s shown us that when it wants to the market can get a hold of it – as evidenced by the fierce run from 1.5c to 6c at the start of this year.


Chart of the Day: Ionic Rare Earths (ASX:IXR)

There are no immediate gaps on the chart to worry about that need to be filled.

The company surpassed 4c resistance yesterday on increasing volume, which was a positive sign. However, after touching 4.5c in intra-day trade, it has now settled back to close at 4.2c, leaving a daily selling candle.

That infers that a test of 3.8 – 4c may be on the cards.

In our view that would make attractive buying.

Given the negative response to the scoping study in late April, there are plenty of immediate upside targets, the most immediate being 4.7c, with further potential to those March highs above 6c.

Back the other way, and we don’t need to hold this below 3.5c.

The company is well funded – reporting over $11m on balance sheet at their last quarterly – with an updated quarterly anticipated before the end of the month.

We are long as of yesterday, and will manage the trade to the above risk, looking for 4.7c first, with potential to above 6c if things go their way.

Steve Collette of Collette Capital Pty Ltd (ABN 56645766507) is a Corporate Authorised Representative (No. 1284431) of Sanlam Private Wealth (AFS License No. 337927), which only provides general advice.

Collette Capital only makes services available to professional and sophisticated investors as defined by the Corporations Act, Section (s)708(8)C and 761G(7)C.

The Collette Capital Wholesale IMA Strategy has returned +24.83% p.a. net of all fees as at the end of September 2021 since inception in January 2015 (using the Time Weighted Return method of calculating returns).

Learn more at

The post Chart of the Day: Plenty of immediate upside targets for Ionic Rare Earths appeared first on Stockhead.

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Energy & Critical Metals

Hastings could be next in line to produce rare earths in Australia with plant approval in Onslow

Rare earths player Hastings Technology Metals (ASX:HAS) has just secured environmental approval for construction of the downstream processing plant at…

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Rare earths player Hastings Technology Metals (ASX:HAS) has just secured environmental approval for construction of the downstream processing plant at its Yangibana rare earths project in Onslow in WA.

It’s a solid step on the path to production, with the plant set to perform hydrometallurgical processing of rare earths oxide concentrate from Yangibana into mixed rare earth carbonate (MREC) containing high levels of neodymium and praseodymium concentrate (NdPr).

NdPr are vital components used to manufacture permanent magnets that are required in advanced technology products ranging from electric vehicles to wind turbines, robotics, medical applications and digital devices.

And Yangibana contains one of the most highly valued NdPr deposits in the world, with NdPr:TREO ratios of up to 52%.

Australia’s next rare earths producer?

The Department of Agriculture, Water and the Environment (DAWE) approval follows DevelopmentWA Board sign-off last month for the company to enter discussions for an option to lease Ashburton North Strategic Industrial Area (ANSIA) Lot 600.

“This is a significant milestone for our Yangibana Rare Earths Project and further endorses Hastings’ decision last year to decouple the processing plant from the Yangibana mine site,” executive chairman Charles Lew said.

“The Commonwealth environmental approval will allow Hastings to construct the Onslow Rare Earths Plant for a full production rate of 15,000 tonnes of MREC per annum, unlocking the high-quality and NdPr-rich rare earths carbonate that we will produce at Yangibana.”

“Importantly, the Commonwealth approval is another positive step in Hastings’ journey to become Australia’s next rare earth producer.”

“Debt financing talks are advancing well and scheduled for conclusion before the end of this year and early stage civil works at the Yangibana mine site are in progress.”

Pic: Location of ANSIA highlighting the site chosen for the Onslow rare earths plant.

Plant construction kicks off in 2022

The company says that building the plant at ANSIA – which is around 15kms south-west of Onslow – is key to its downstream processing program because it offers access to piped natural gas, a plentiful supply of water and grid power.

Plus, the ANSIA location reduced the volumes of consumables and reagents needed to be transported to the Yangibana mine site by up to 80%.

Construction of the plant is due to begin in 2022, after the completion of early works at Yangibana mine site – and in line with Hastings’ target to produce its first MREC in early 2024.

The post Hastings could be next in line to produce rare earths in Australia with plant approval in Onslow appeared first on Stockhead.

Author: Emma Davies

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